Building an Entrepreneurial-Individual Development Plan (E-IDP)

A core component of this course is supporting your development as a professional. Entrepreneurship in this course is broadly defined—not limited to launching a business, but focused on building competencies that are relevant in many professional contexts.

The Entrepreneurial-Individual Development Plan (E-IDP) is designed to help you identify specific areas for growth, set goals, and reflect on your progress throughout the semester. Similar to an individual development plan in a workplace setting, the E-IDP provides a structured way to track how your entrepreneurial mindset and skills evolve over time. Your mentor will also contribute by offering formative feedback based on their interactions with you.

The E-IDP will help you:

Your mentor will also use the E-IDP to support your development by giving you feedback on your development mid-semester and at the end of the semester. You’ll each be working from the same set of entrepreneurial characteristics (listed below).

👉 View Mentor Instructions to understand what they’ll see.

Context and Setting

You’ll begin the E-IDP by identifying a few entrepreneurial characteristics that resonate with you. These are not technical skills, but qualities that influence how you work: things like adaptability, initiative, or perseverance.

Over the semester, you’ll apply and strengthen those characteristics through specific activities in the course. Each one offers an opportunity to translate your mindset into tangible action—what we often refer to as skill building.

For example:

  • If you identify communication as a characteristic to develop, the podcast interview is a real-world opportunity to practice that.

  • If your focus is team building, the weekly case studies and final business case presentation will give you direct experience navigating collaboration.

  • If you’re working on creativity, you’ll stretch those muscles through problem-solving during the business case design.

The activities may be the same across the class, but the lens through which you grow will differ depending on the characteristics you choose to focus on. That’s where the E-IDP and your mentor come in. Your mentor can help you unpack how your characteristics are showing up in action and where you might refine or redirect your efforts.

The Jordan Analogy: How Characteristics Drive Skill

Just like in sports, success in entrepreneurship—and in this course—isn’t just about having talent. It’s about how you develop and apply it.

Take Michael Jordan as an example. He became one of the greatest basketball players not just because he could shoot well or run fast, but because of the characteristics that shaped how he practiced and played:

  • Competitiveness pushed him to train harder than anyone else.

  • Resilience helped him bounce back from failure (like not making his high school varsity team).

  • Leadership allowed him to inspire and elevate his team.

These characteristics guided the development of his skills—like footwork, timing, court vision—and made him better at applying those skills under pressure.

In the same way, your entrepreneurial characteristics—the ones you identify in your E-IDP—will shape how you approach and improve your skills throughout this course.

For example:

  • If your characteristic is personal agency, you might push yourself to take the lead in the development of your team’s business case presentation.

  • If your focus is problem solving, you’ll strengthen that by navigating challenges during the weekly case study discussions.

  • If you choose communication, you’ll grow that skill during the podcast interview, where you’ll need to prepare, listen deeply, and respond thoughtfully.

Your characteristics give context and focus to your growth, just like they did for Jordan. The E-IDP helps you track that growth, and your mentor helps you reflect on it.

Final Thought

It’s not just about completing the assignments—it’s about becoming more aware of how you work, where you’re growing, and how to carry those gains into your future career.

Your entrepreneurial journey in this course will be shaped by how characteristics + skills + practice come together. The more intention you bring to that process, the more you’ll get out of it.

Instructions: How to use the E-IDP

You’ll focus on just three characteristics that feel meaningful or relevant to you right now. You’ll return to these throughout the semester:

Week What You’ll Do
1 Choose 3 characteristics. Complete your baseline self-assessment in Canvas and explain why you chose them.
8 Your mentor will complete a brief check-in assessment on your progress. You’ll review their feedback and update your E-IDP.
16 Complete a final self-assessment and write a short reflection on how you’ve grown.

You don’t need to be “good” at something to choose it. You might pick something you want to strengthen or explore. The goal is clarity and growth—not perfection.

Entrepreneurial Characteristics

The table below includes commonly cited characteristics associated with entrepreneurial success. These are drawn from several sources, including the course textbook, Entrepreneurship: Theory, Process, and Practice (Kuratko, 12th Edition). You’ll use these to guide your self-assessments and reflection.

How to Read the Table

This table connects entrepreneurial characteristics to the specific activities you’ll complete in this course. Each row represents a characteristic and shows how that trait might show up as a skill in different contexts: analyzing a case study, developing a case presentation, or producing a podcast. You don’t have to master every characteristic, but this framework can help you become more aware of your strengths and growth areas. As you move through the semester, use this table to reflect on how you’re engaging, not just what you’re doing—these are the habits that will carry forward into your future career.

Characteristic Description Case Study Example Case Competition Example Podcast Example
Determination and Perseverance Total dedication to success, overcoming obstacles and setbacks, unwavering commitment to succeed. Works through a tough case with limited information, revises submission after feedback. Rebounds from a presentation that didn’t go well or team conflict to produce a strong final submission. Follows through on editing and publishing the episode even with technical issues.
Drive to Achieve A strong desire to compete, to excel against self-imposed standards, to pursue challenging goals. Sets personal goals for improvement and strives to exceed rubric expectations. Builds a creative, well-researched presentation that aims beyond the baseline requirements. Prepares extensively for the interview and produces polished show notes.
Opportunity Orientation Focuses on opportunity rather than resources; always scanning for possibilities. Identifies a new angle or challenge in the case that others might miss. Frames the business case around an unmet market need. Uses the podcast to spotlight a mentor’s insight that others might overlook.
Persistent Problem Solving Tackles tough problems with a methodical, realistic approach; doesn’t quit easily. Breaks down a messy or ambiguous case dilemma into solvable components. Iterates on a business idea that wasn’t working and comes back stronger. Adapts when an interview doesn’t go as planned (e.g., awkward question, off-topic guest).
Seeking Feedback Actively looks for input to improve performance; learns from critique. Asks thoughtful questions during peer reviews and incorporates suggestions. Takes mentor or instructor feedback seriously and uses it to refine the presentation. Shares draft questions and welcomes team feedback to improve flow and focus.
Personal Agency (Internal Locus of Control) Believes success comes from personal responsibility and effort, not luck. Owns their role in a group project—even if things go wrong—and makes improvements. Steps up to lead part of the project rather than waiting for direction. Volunteers to manage post-production or write the episode summary without being asked.
Tolerance for Ambiguity Comfortable operating under uncertainty or limited structure. Makes confident decisions even with partial information. Stays focused and productive when the business idea feels unclear. Interviews a guest from a different background or industry, embracing unpredictability.
Calculated Risk Taking Makes strategic, informed decisions about when to take a risk, not reckless. Proposes a bold case solution after weighing tradeoffs. Suggests a pivot in the business idea after identifying market gaps. Takes a chance on interviewing a less conventional guest to offer a fresh perspective.
High Energy Level Demonstrates consistent drive and enthusiasm to sustain effort over time. Shows consistent participation, takes initiative in group tasks, and keeps team momentum up. Maintains intensity and enthusiasm through multiple iterations/drafts of the business presentation. Brings energy and curiosity to the interview, actively engages with the guest and generates follow-ups.
Creativity and Innovativeness Generates original ideas and sees possibilities others may not. Comes up with an unusual solution to the case that reframes the challenge. Develops a unique business case presentation. Experiments with creative formats or questions in the podcast interview.
Vision Has a clear sense of purpose or long-term direction. Frames the case in terms of long-term consequences and strategy. Builds a story for the business case presentation around a future-oriented mission. Designs the podcast with a storytelling arc and mission in mind.
Passion Demonstrates deep emotional investment in the work. Shows enthusiasm during class discussion, invests energy into write-up. Brings contagious energy to the business case presentation. Curates thoughtful, engaging questions to spark an interactive conversation.
Team Building Builds strong, motivated teams; values others’ strengths. Mediates conflict or reassigns tasks to ensure all voices are heard. Creates a clear delegation plan and keeps the team motivated. Makes sure each team member has a clear podcast role and supports each other.
Communication Effectively conveys ideas and actively listens in professional settings Clearly articulates your team’s recommendation during the fishbowl discussion Delivers a concise, compelling story to audience Conducts a structured, respectful interview that draws out relatable insights
Entrepreneurial Coachability Seeks, integrates, and learns from failures, setbacks, or feedback to grow. Revises work based on mentor or peer input. Asks clarifying questions during feedback sessions and adjusts strategy. Adapts podcast approach after receiving critique from peers or the mentor.
Entrepreneurial Hustle Acts with urgency and creativity to solve immediate problems. Takes initiative to move the team forward under time pressure. Reaches out to external audiences to test assumptions while preparing the presentation. Resolves a last-minute tech issue or integrates hard-to-get information to bring the episode to life.

Researchers have identified a wide range of entrepreneurial characteristics, many of which can be grouped into a smaller set of core traits, as listed above. Howard Stevenson and David Gumpert identified traits like imagination, flexibility, and risk tolerance as central to entrepreneurial thinking. William Gartner found that the literature highlights a broad and diverse set of characteristics. Meanwhile, John Hornaday reviewed multiple sources to create a widely used list of 42 traits commonly associated with entrepreneurs, summarized in the table below.

For this course, we’ll focus on a selected subset of entrepreneurial characteristics drawn from across the literature. These characteristics represent a synthesis of recurring themes and serve as a foundation for your E-IDP. Although they don’t capture every trait found in studies like Hornaday’s list, they reflect core capacities that can be practiced and strengthened through your work in this class.

Source: Kuratko, D. F. (2023). Entrepreneurship: Theory, Process, and Practice (12th ed.). Cengage Learning.
Characteristic
Ability to get along well with people
Ability to influence others
Ability to learn from mistakes
Ability to make decisions quickly
Ability to take calculated risks
Ability to trust workers
Accuracy, thoroughness
Aggressiveness
Capacity for enjoyment
Commitment
Confidence
Cooperativeness
Courage
Creativity
Dynamism, leadership
Efficacy
Egotism
Energy, diligence
Flexibility
Foresight
Honesty, integrity
Imagination
Independence
Initiative
Intelligence
Maturity, balance
Need to achieve
Optimism
Orientation to clear goals
Perceptiveness
Perseverance, determination
Pleasant personality
Positive response to challenges
Sense of power
Profit orientation
Resourcefulness
Responsiveness to suggestions/criticism
Responsibility
Sensitivity to others
Time competence, efficiency
Toleration for ambiguity
Versatility