Bio: Jiayu Sun is a Ph.D. candidate in Agricultural, Food, and Resource Economics at Michigan State University, and anticipated to graduate in 2024. Her research program uses economics and behavioral theories, complemented by a range of methodological approaches including experimental methods and machine learning techniques, to better understand consumer food choice behavior and decision-making processes. Currently, she is working on using double machine learning methods to evaluate the market dynamic and entry effects in plant-based meat alternatives industry.